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Process: Marketing - Project Manager

Your role is to coordinate the team in envisioning the redevelopment plan, and developing the strategy to get it approved. Image: ThroppYou will assure that the project adheres to values and ethic of sustainability in its content and its processes. You are responsible for building consensus among the team-mates in your firm.

You will prepare the following:

  • A prioritized list of measurable sustainability indicators for your specific area of expertise
  • An evaluation of all twelve brownfield sites with specific recommendations for each site in the context of your area of expertise and sustainable development
  • A report with an evaluation and recommendations not exceeding 5 pages to be e-mailed to the project manager, all team members, and the instructor

You should respond to the following in the preparation of your report:

  • How will you manage competing visions for land use, such as balancing the value of open space for recreation vs commercial development for generating taxes?
  • What strategies do you recommend for balancing municipal authority in decision-making, with opinions and values of neighborhood stakeholders?
  • How will your plan foster the sustainability of the community once your team has finished the project?

The project manager will conduct a meeting to discuss all twelve brownfield sites. The company will discuss each site and then propose a preliminary plan including which site or sites (totaling 10 acres) should be redeveloped and the type of redevelopment.

Experts will then customize their original research to fit the goals and objectives of the preliminary plan and e-mail it to the project manager and all team members.

The project manager will coordinate collaborations between specific areas to ensure that the final plan is (appropriated) balanced and addresses the most measurable sustainability indicators possible.

The final plan (project) will be prepared and presented in a ½ hour oral and visual presentation. Each (team) member of the consulting firm will be responsible for 5 minutes of the ½ hour presentation to the “Trenton City Council” (the class).

 

 

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Copyright 2005 NJHEPS. All rights reserved. October 17, 2005 8:40 PM


October 17, 2005 8:40 PM